Competitive-enablement platforms are demo-gated and enterprise-priced: Klue's median buyer pays $30,000 a year (Vendr, 106 purchases) and Klue won't even show a price on its site, Crayon hides pricing behind a request-an-estimate form, the cheapest serious tool starts at $250 a month — and both enterprise platforms set a 5–10 user minimum, so a 3-person sales team never gets in the door. This kit is the system they charge for: pick 3 archetype competitors, tear them down from public sources, fill the cards, ship them where reps actually look, collect win/loss, refresh every quarter. One payment of $56 — no subscription.
Get the kit — $56One zip, 11 working pieces — the battlecard operating loop (pick 3 archetype competitors → teardown → fill cards → ship to reps → collect win/loss → quarterly refresh), 8 fill-in battlecard templates in Markdown, Notion-importable and print-ready HTML, the objection library, win/loss interview scripts, the public-source teardown SOP, the refresh cadence, the AI prompt pack, the enablement-delivery playbook and the agency white-label report. No software to install, nothing to subscribe to.
The core one-pager a rep reads in 30 seconds, a deep-dive two-pager, plus a variant per competitor archetype — direct SaaS, legacy incumbent, open-source-free, status-quo-no-decision. Markdown, Notion-importable and print-ready HTML, with the guardrail built in: state facts with dates and source links, never opinions as facts.
Eight categories reps actually get stuck on: price premium, migration risk, security and procurement, missing features, incumbency (“no one gets fired for choosing X”), support, AI-washing and “we'll build it ourselves.” Each row: what the buyer fears, how to answer, and the proof point worth collecting.
Per competitor: pricing page, changelog and release notes, G2/Capterra reviews, job posts — with a capture table for what to take from where. Public sources only: the SOP states the rule outright — no scraping behind logins, no gated content.
Ten-minute scripts for won, lost and no-decision calls, loss-reason codes for your CRM, a synthesis worksheet and a quarterly pattern-spotting sheet — so the cards learn from every deal instead of drifting stale.
The answer to “battlecard slides nobody uses”: pin cards where reps already live — Slack, CRM sidebar, a mobile one-pager — run the 15-minute kickoff talk track, and use the adoption checklist that shows who opens the cards and who doesn't.
A quarterly refresh checklist with a 90-day stale-card flag and an update-diff changelog — plus the white-label Competitive Readiness Report agencies hand to their own clients, and AI prompts that draft cards from public pages behind a mandatory human fact-check gate.
Three real files from the kit, trimmed to taste: the core one-pager battlecard template (cut down), the first 5 objection→response lines of the library, and one blank page of the quarterly refresh checklist. Instant download — no email needed.
Verified against the vendors' public pricing pages and the Vendr marketplace dataset at the time of writing (2026-09-26). Prices change — check before any purchase, including this one.
| What you get | Enterprise CI platform (Klue, Crayon) | Battlecard SaaS (Playwise, Competitors App) | This kit ($56 once) |
|---|---|---|---|
| Published pricing on the vendor's site | None — Klue shows demo buttons only; Crayon asks for an estimate form | Published: Playwise HQ $250–450/mo; Competitors App $14.90–19.90 per competitor/mo | $56 once, printed on this page |
| What buyers actually pay | Klue median $30,000/yr (Vendr, 106 purchases; range $16k–60k) — plus onboarding in the low-to-mid five figures | ≈ $894–1,788/yr to track 5 competitors (Competitors App); $3,000/yr (Playwise Pro) | $56, once — 0.19% of a Klue year |
| Team-size floor | 5–10 users minimum (Klue and Crayon, per Vendr) | Free tier caps at 5 cards; real use starts at $250/mo | Built for teams of 1–10 |
| The battlecards themselves | A platform feature — their system, their format | Competitors App keeps battlecards in the paywall; Playwise uses sales-sourced cards | 8 templates you own — Markdown, Notion, print-ready HTML |
| Win/loss interviews | Win-loss module at enterprise pricing | Not the focus | 3 scripts (won / lost / no-decision) + CRM loss codes + synthesis worksheet |
| Keeping cards current | Monitoring feeds update — the cards still need an owner | Monitored data, no cadence for the cards | Quarterly refresh checklist + 90-day stale-card flag |
| Getting reps to actually use them | Onboarding costs extra — low-to-mid five figures | Self-serve, no adoption layer | Delivery playbook + 15-minute kickoff talk track |
| Contract | Sales call + annual contract | Monthly subscription | None — pay once, download, use |
Facts captured 2026-09-26 from the vendors' own pricing pages and the Vendr marketplace dataset: Klue publishes no list prices (median $30,000/yr across 106 recorded purchases, range $16,000–60,000); Crayon's /pricing redirects to a “request an estimate” form; Playwise HQ lists $250–450/month; Competitors App lists $14.90–19.90 per tracked competitor per month and keeps battlecards behind its paywall.
No win-rate promises. A battlecard doesn't win deals by itself — fit, price and timing still decide. What the kit installs is the process: facts with dates and sources, objection answers backed by proof points, and a refresh loop that keeps every card true. Anyone guaranteeing a win-rate lift is selling you a number.
Process, not legal advice. Comparative advertising rules differ by country and the kit deliberately doesn't interpret them. Its guardrails: public sources only — no scraping behind logins or gated content — write “what we hear + source,” never opinions as facts, and it is not affiliated with Klue, Crayon, or any vendor mentioned.
English files, real hours. The kit's files are in English — the working language of most B2B SaaS selling. And it's a process, not a robot: your first card takes about 45 minutes, the next ones about 30, and the refresh is a ~20-minute quarterly habit.
From “we keep losing to the same three competitors” to cards your reps open before every call.
The intake pack sorts your rivals into four archetypes — direct SaaS, legacy incumbent, open-source-free, status-quo-no-decision — and the worksheet picks the 3 worth carding first. A CRM field spec for HubSpot and Pipedrive is included.
Run the 30-minute public-source teardown per competitor — pricing page, changelog, reviews, job posts — fill the matching card template, and let the AI prompt pack draft while the fact-check gate keeps every claim sourced.
Pin the cards where reps live, run the 10-minute win/loss interview after every decision, and let the quarterly checklist with the 90-day stale flag keep every card true.
No monthly plan, no per-competitor fee, no per-seat math — the tools in this market already charge enough of those.
≈ ฿1,990
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No — and on purpose. Klue's median buyer pays $30,000 a year (Vendr, 106 purchases) with a 5–10 user minimum, and Crayon won't quote without a form — both are built for enablement programs at scale. This kit gives a team of 1–10 the same operating system as files you own: templates, SOPs and worksheets that work in Markdown, Notion, your CRM and a printer — no subscription, no login.
A zip with 11 working pieces: 00-START-HERE.pdf (the battlecard operating loop with a time budget — first card ≈ 45 minutes, the next ≈ 30, refresh ≈ 20 minutes a quarter), the competitor intake pack (archetype worksheet, intel-intake template, CRM field spec), 8 fill-in battlecard templates (Markdown, Notion-importable, print-ready HTML), the 60+ line objection library in 8 categories, the win/loss pack (3 interview scripts, CRM loss-reason codes, synthesis worksheet, pattern-spotting sheet), the 30-minute public-source teardown SOP, the quarterly refresh cadence, the AI prompt pack with a mandatory fact-check gate, the enablement delivery playbook, the agency white-label Competitive Readiness Report, and the scope-and-disclaimers file. No software to install.
We can't promise that, and you should be skeptical of anyone who does. What the kit changes: reps stop improvising answers to the price objection, proof points get collected once and reused everywhere, and every win/loss interview feeds the cards. Better inputs, better odds — measured, not promised.
Public sources only: pricing pages, changelogs and release notes, G2 and Capterra reviews, job posts. The teardown SOP is built around that rule — no scraping behind logins, no gated content, no confidential information — and every card template enforces “state facts with dates and source links.”
That's exactly who it's built for: founder-led sales teams without a PMM, and PMM or sales leads on teams of 1–10 — the segment both Klue and Crayon price out with their 5–10 user minimums. The START-HERE map runs the whole loop, and your first card takes about 45 minutes.
Yes. The white-label Competitive Readiness Report carries your branding, not ours — assess a client's competitive readiness, then build their battlecards; the pack includes the service SOP with packaging anchored to what the market pays ($300–1,500 per report). The single-buyer commercial license covers your own projects and client work; reselling or sharing the kit files themselves isn't included.
If the kit doesn't fit how you work, write to us within 14 days of purchase and we refund in full — the files are yours to keep or delete. One refund per purchase; we only ask for optional feedback.
$56 one-time · ≈ ฿1,990 · free updates v1.x · instant download
Get the Sales Battlecard Kit — $56