# zicula-sales-battlecard-kit — free sample

Three real files from the full kit (32 files), each **trimmed to taste** — enough
to judge the quality, not enough to run a competitive program on:

- `card-core-one-pager-SAMPLE.md` — sections 1–3 of the flagship battlecard
  template (`2-battlecard-templates/card-core-one-pager.md` in the kit), complete:
  the 30-second sell, who-they-are, where-we-win, and the where-they-win-and-the-
  reframe table that keeps cards honest. Sections 4–7 (pricing snapshot, landmines,
  kill questions, deal-closer) are summarized at the end so you know what the full
  template adds.
- `objection-library-SAMPLE.csv` — 8 of the 64 objection → response lines from
  `3-objection-library/`, one from each of the 8 categories (price premium,
  migration risk, security/procurement, missing feature, incumbency, support,
  AI-washing, "we'll build it ourselves"). Opens in any spreadsheet — every line
  in the full library is built to this pattern: the buyer's words, the fear under
  the words, a spoken-word response line with fill-in brackets, and the proof
  point to collect.
- `competitor-selection-SAMPLE.xlsx` — 4 of the 10 weighted criteria from the
  competitor selection matrix (`1-pick-competitors/`), with the same live formulas
  (Weighted = weight × score ÷ 4, self-summing TOTAL) and the fictional worked
  example still filled in. Formulas arrive working — open in Excel, Google Sheets,
  Numbers, or LibreOffice.

What the full kit adds (the other 29 files):

- **8 battlecard templates:** the deep-dive two-pager for evals, four archetype
  cards (direct SaaS, legacy incumbent, open-source/free, status-quo/no-decision),
  a Notion-importable version, and the print-ready HTML one-pager
- **The research engine:** the 30-minute public-source teardown SOP with the
  capture table, the full selection worksheet, and the intel-intake format that
  turns Slack messages into card fields (plus the HubSpot/Pipedrive field spec)
- **The win/loss loop:** three 10-minute interview scripts (won / lost /
  no-decision), the deal-log workbook with 9 reason codes and quarterly pattern
  counts that compute themselves, and the pattern-spotting worksheet
- **Staying alive:** the quarterly refresh checklist (20 min/card) with the 90-day
  stale-card triage rule, and the update-diff changelog template
- **Getting it used:** the delivery playbook (channel pin + CRM sidebar + pocket
  card), the 15-minute kickoff talk track, and the adoption checklist
- **The agency layer:** the white-label Competitive Readiness Report with package
  pricing and the engagement SOP
- **AI, safely:** six prompts for any assistant — draft from public sources, a
  mandatory human fact-check gate, win/loss synthesis, objection conversion, a
  mock-prospect stress test, and 5-language microcopy translation

One-time purchase $56 · free updates for v1.x · 14-day full refund.